The founding issue of Avant aims to deeply explore and present the historical origin, social significance and cultural connotation of Tannin culture and American tooling. Through the chronological sorting, the magazine takes readers through the long river of history to experience the evolution and inheritance of tannin culture from the California gold Rush to modern fashion trends. The content structure of the magazine is roughly divided into two parts: introduction and interview. First of all, through a detailed historical introduction, starting from the 1848 California gold Rush to tell the birth of denim products and the social historical background behind it. Subsequently, through a series of special reports and in-depth interviews, the development status and influence of Tannin culture and American tooling in modern society are presented.

Avant also takes great care in visual presentation. The magazine uses a large number of American Western style antique pictures, still life, illustrations and unique cover design, creating a strong retro atmosphere and fashion sense. These visual elements complement the magazine's content, giving readers a more immersive reading experience.