來源：學術之家整理 2025-03-18 15:42:10
《Marketing Intelligence & Planning》中文名稱：《營銷情報與規(guī)劃》，創(chuàng)刊于1983年，由Emerald出版商出版，出版周期7 issues/year。
當一些期刊正在失去它們與行業(yè)和實際需求的相關性時，MIP成功地提供了學術思維和從業(yè)者思維之間的橋梁，同時保持了高水平的科學嚴謹性。通過分析計劃和實施階段之間的關系，該雜志為市場營銷人員提供了實際的優(yōu)勢，旨在提高他們的技能，并為市場營銷活動提供新的動力。學者和從業(yè)者都將從營銷過程的各個階段獲得廣泛的視角。
旨在及時、準確、全面地報道國內(nèi)外BUSINESS工作者在該領域的科學研究等工作中取得的經(jīng)驗、科研成果、技術革新、學術動態(tài)等。
| 機構(gòu)名稱 | 發(fā)文量 |
| INDIAN INSTITUTE OF MAN... | 20 |
| GRIFFITH UNIVERSITY | 14 |
| INDIAN INSTITUTE OF TEC... | 7 |
| SWINBURNE UNIVERSITY OF... | 6 |
| UNIVERSITY OF QUEENSLAN... | 6 |
| AUCKLAND UNIVERSITY OF ... | 5 |
| GETULIO VARGAS FOUNDATI... | 4 |
| HUNAN UNIVERSITY | 4 |
| INST MANAGEMENT TECHNOL | 4 |
| UNIVERSITY SYSTEM OF GE... | 4 |
| 國家/地區(qū) | 發(fā)文量 |
| India | 44 |
| Australia | 40 |
| USA | 35 |
| CHINA MAINLAND | 25 |
| Brazil | 23 |
| Spain | 13 |
| New Zealand | 12 |
| Taiwan | 8 |
| Sweden | 7 |
| England | 6 |
| 文章引用名稱 | 引用次數(shù) |
| Instafamous and social media... | 19 |
| How does greenwashing affect... | 15 |
| Customer brand co-creation b... | 12 |
| Examining consumer-brand rel... | 12 |
| Effects of cognitive and aff... | 11 |
| Purchase decision of generat... | 11 |
| Antecedents of consumers' en... | 10 |
| Transformation of firm innov... | 9 |
| The role of customer engagem... | 9 |
| What drives green brand swit... | 8 |
| 被引用期刊名稱 | 數(shù)量 |
| MARK INTELL PLAN | 95 |
| SUSTAINABILITY-BASEL | 90 |
| J RETAIL CONSUM SERV | 33 |
| INT J BANK MARK | 27 |
| J BUS RES | 27 |
| ASIA PAC J MARKET LO | 26 |
| J BUS IND MARK | 24 |
| INT J CONTEMP HOSP M | 19 |
| J BRAND MANAG | 19 |
| IND MARKET MANAG | 18 |
| 引用期刊名稱 | 數(shù)量 |
| J MARKETING | 210 |
| J BUS RES | 147 |
| J CONSUM RES | 111 |
| J ACAD MARKET SCI | 110 |
| MARK INTELL PLAN | 95 |
| J MARKETING RES | 90 |
| J RETAILING | 65 |
| J RETAIL CONSUM SERV | 64 |
| IND MARKET MANAG | 61 |
| PSYCHOL MARKET | 48 |
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